• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Organizational Identity and Persona

Organizational identity and persona refer to the self or character an organization strategically communicates to multiple audiences in order to achieve organizational goals. These concepts are central to the study and practice of public relations because organizational personalities affect ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles