SAGE Reference - Encyclopedia of Public Relations

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Opportunity and Threat

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:crisis; the crisis; threats

The idea of threat and opportunity in crisis management is rooted in the oft recounted observation that the Chinese character for crisis is made up of two seemingly contradictory symbols: one for opportunity, the other for threat. Managers should view crises ...

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  Heath, R. L. (2013). Opportunity and threat. In Encyclopedia of public relations (Vol. 1, pp. 630-630). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n342
  
  Heath, Robert L. "Opportunity and Threat." In Encyclopedia of Public Relations, edited by Heath, Robert L., 630-630. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n342.
  
  Heath, R. L. 2013. Opportunity and Threat. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 630 Available at: <https://dx.doi.org/10.4135/9781452276236.n342> [Accessed 16 Aug 2022].
  
  Heath, Robert L. "Opportunity and Threat." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 630-630. SAGE Knowledge. 16 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n342.
  
  Heath, Robert L. (2013). Opportunity and threat In:Opportunity and threat Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:630-630. doi:10.4135/9781452276236.n342
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