• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Objectives are central to a strategic approach to public relations action. An objective is created from the information collected through formative/background research. Evaluative research is used to determine whether or not the public relations action achieved the ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles