• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Narrowcasting/Broadcasting

Narrowcasting and broadcasting are two ways to disseminate mass-mediated messages. Narrowcasting indicates that some sort of strategic discretion is being used in the selection of a specific audience for a message (zip code of residence, household income, political or religious affiliation, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles