SAGE Reference - Encyclopedia of Public Relations

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Narrowcasting/Broadcasting

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Narrowcasting and broadcasting are two ways to disseminate mass-mediated messages. Narrowcasting indicates that some sort of strategic discretion is being used in the selection of a specific audience for a message (zip code of residence, household income, political or religious affiliation, ...

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  Heath, R. L. (2013). Narrowcasting/broadcasting. In Encyclopedia of public relations (Vol. 1, pp. 594-594). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n323
  
  Heath, Robert L. "Narrowcasting/Broadcasting." In Encyclopedia of Public Relations, edited by Heath, Robert L., 594-594. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n323.
  
  Heath, R. L. 2013. Narrowcasting/Broadcasting. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 594 Available at: <https://dx.doi.org/10.4135/9781452276236.n323> [Accessed 10 Aug 2022].
  
  Heath, Robert L. "Narrowcasting/Broadcasting." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 594-594. SAGE Knowledge. 10 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n323.
  
  Heath, Robert L. (2013). Narrowcasting/broadcasting In:Narrowcasting/broadcasting Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:594-594. doi:10.4135/9781452276236.n323
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