SAGE Reference - Encyclopedia of Public Relations

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Narrative Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:narrative theory

Humans are by nature storytellers; all people tell stories and communication is narrative. This view of homo narrans—storytelling humans— fueled narrative theory, what Walter R. Fisher (1987) called the narrative paradigm. From this perspective, narration is a fundamental quality of humans. ...

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  Heath, R. L. (2013). Narrative theory. In Encyclopedia of public relations (Vol. 1, pp. 591-593). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n322
  
  Heath, Robert L. "Narrative Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 591-93. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n322.
  
  Heath, R. L. 2013. Narrative Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 591-593 Available at: <https://dx.doi.org/10.4135/9781452276236.n322> [Accessed 25 May 2022].
  
  Heath, Robert L. "Narrative Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 591-93. SAGE Knowledge. 25 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n322.
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