SAGE Reference - Encyclopedia of Public Relations

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Mutually Beneficial Relationship

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

A mutually beneficial relationship (MBR) occurs when the stakeholders of each organization believe that it and they benefit appropriately, fairly, and proportionately on some matter of mutual interest. For this reason, MBR is conceptualized as a highly [Page 588]desirable, normative outcome ...

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  Heath, R. L. (2013). Mutually beneficial relationship. In Encyclopedia of public relations (Vol. 1, pp. 588-590). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n321
  
  Heath, Robert L. "Mutually Beneficial Relationship." In Encyclopedia of Public Relations, edited by Heath, Robert L., 588-90. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n321.
  
  Heath, R. L. 2013. Mutually Beneficial Relationship. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 588-590 Available at: <https://dx.doi.org/10.4135/9781452276236.n321> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Mutually Beneficial Relationship." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 588-90. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n321.
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