• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Evaluating the impact and measuring the effect of communications campaigns is one of the hardest parts of explaining and justifying what public relations is and how it can contribute and add value to organizations and society. The Barcelona Principles are a ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles