SAGE Reference - Encyclopedia of Public Relations

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Mission and Vision Statements

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:organizations

Mission and vision statements delineate the goals, purposes, and values of an organization. Vision statements provide a broad guideline of organizational goals; mission statements define the scope of the organization, differentiate it from competitors, and summarize why the ...

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  Heath, R. L. (2013). Mission and vision statements. In Encyclopedia of public relations (Vol. 1, pp. 571-572). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n313
  
  Heath, Robert L. "Mission and Vision Statements." In Encyclopedia of Public Relations, edited by Heath, Robert L., 571-72. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n313.
  
  Heath, R. L. 2013. Mission and Vision Statements. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 571-572 Available at: <https://dx.doi.org/10.4135/9781452276236.n313> [Accessed 12 Aug 2022].
  
  Heath, Robert L. "Mission and Vision Statements." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 571-72. SAGE Knowledge. 12 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n313.
  
  Heath, Robert L. (2013). Mission and vision statements In:Mission and vision statements Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:571-572. doi:10.4135/9781452276236.n313
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