SAGE Reference - Encyclopedia of Public Relations

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Memes

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The term meme originated in 1976 from the work of Richard Dawkins who used it to define the spread of cultural phenomena such as fashion. Modern use of the term refers more specifically to Internet memes; that is, the spread of ideas ...

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  Heath, R. L. (2013). Memes. In Encyclopedia of public relations (Vol. 1, pp. 562-562). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n308
  
  Heath, Robert L. "Memes." In Encyclopedia of Public Relations, edited by Heath, Robert L., 562-562. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n308.
  
  Heath, R. L. 2013. Memes. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 562 Available at: <https://dx.doi.org/10.4135/9781452276236.n308> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Memes." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 562-562. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n308.
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