SAGE Reference - Encyclopedia of Public Relations

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Media Mix Strategies

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Public relations practitioners who manage media relations campaigns may subscribe to the convergence of traditional public relations and marketing roles, recognizing a changing media environment wherein the Internet provides for new and immediate means to connect with people. ...

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  Heath, R. L. (2013). Media mix strategies. In Encyclopedia of public relations (Vol. 1, pp. 554-554). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n304
  
  Heath, Robert L. "Media Mix Strategies." In Encyclopedia of Public Relations, edited by Heath, Robert L., 554-554. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n304.
  
  Heath, R. L. 2013. Media Mix Strategies. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 554 Available at: <https://dx.doi.org/10.4135/9781452276236.n304> [Accessed 4 Jul 2022].
  
  Heath, Robert L. "Media Mix Strategies." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 554-554. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n304.
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