SAGE Reference - Encyclopedia of Public Relations

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Media Fragmentation

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Media fragmentation refers to the splintering of audiences and information outlets in the network society's choice-rich environment. While media outlets once had clear, often geographically defined audiences, they now compete for readers and viewers who are actively ...

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  Heath, R. L. (2013). Media fragmentation. In Encyclopedia of public relations (Vol. 1, pp. 553-553). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n303
  
  Heath, Robert L. "Media Fragmentation." In Encyclopedia of Public Relations, edited by Heath, Robert L., 553-553. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n303.
  
  Heath, R. L. 2013. Media Fragmentation. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 553 Available at: <https://dx.doi.org/10.4135/9781452276236.n303> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Media Fragmentation." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 553-553. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n303.
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