SAGE Reference - Encyclopedia of Public Relations

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Authenticity on Social Media

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Authenticity on social media can be affected by many communication protocols, such as using an actual photo as a profile picture on Facebook and Twitter or using a conversational voice that exudes being genuine and transparent. Thus, the essence of authenticity ...

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  Heath, R. L. (2013). Authenticity on social media. In Encyclopedia of public relations (Vol. 1, pp. 52-52). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n30
  
  Heath, Robert L. "Authenticity on Social Media." In Encyclopedia of Public Relations, edited by Heath, Robert L., 52. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n30.
  
  Heath, R. L. 2013. Authenticity on Social Media. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 52 Available at: <https://dx.doi.org/10.4135/9781452276236.n30> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Authenticity on Social Media." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 52. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n30.
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