SAGE Reference - Encyclopedia of Public Relations

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Account Manager/Account Management

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The term account management refers to the coordination, billing, and evaluation of all activities undertaken by a public relations agency or firm on behalf of a client or client organization. Unlike the account executive (AE) who is in day-to-day ...

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  Heath, R. L. (2013). Account manager/account management. In Encyclopedia of public relations (Vol. 1, pp. 4-4). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n3
  
  Heath, Robert L. "Account Manager/Account Management." In Encyclopedia of Public Relations, edited by Heath, Robert L., 4. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n3.
  
  Heath, R. L. 2013. Account Manager/Account Management. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 4 Available at: <https://dx.doi.org/10.4135/9781452276236.n3> [Accessed 30 Jun 2022].
  
  Heath, Robert L. "Account Manager/Account Management." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 4. SAGE Knowledge. 30 Jun 2022, doi: https://dx.doi.org/10.4135/9781452276236.n3.
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