SAGE Reference - Encyclopedia of Public Relations

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Measuring/Measures

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Respected and successful public relations scholars and practitioners alike acknowledge the important role measurement plays in communication effectiveness and management. Research is used to achieve insight and foresight and to shape strategic initiatives based on the needs of ...

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  Heath, R. L. (2013). Measuring/measures. In Encyclopedia of public relations (Vol. 1, pp. 545-548). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n298
  
  Heath, Robert L. "Measuring/Measures." In Encyclopedia of Public Relations, edited by Heath, Robert L., 545-48. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n298.
  
  Heath, R. L. 2013. Measuring/Measures. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 545-548 Available at: <https://dx.doi.org/10.4135/9781452276236.n298> [Accessed 19 May 2022].
  
  Heath, Robert L. "Measuring/Measures." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 545-48. SAGE Knowledge. 19 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n298.
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