SAGE Reference - Encyclopedia of Public Relations

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Matrixing/Matrix Management

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:clients; matrix management

Starting in the mid-1990s, Hill & Knowlton's management addressed how to restore excitement, growth, and profitability to one of the oldest and best-known brands in the public relations industry. Ultimately the answer to that challenge was to embrace matrix management, which ...

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  Heath, R. L. (2013). Matrixing/matrix management. In Encyclopedia of public relations (Vol. 1, pp. 541-543). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n296
  
  Heath, Robert L. "Matrixing/Matrix Management." In Encyclopedia of Public Relations, edited by Heath, Robert L., 541-43. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n296.
  
  Heath, R. L. 2013. Matrixing/Matrix Management. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 541-543 Available at: <https://dx.doi.org/10.4135/9781452276236.n296> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Matrixing/Matrix Management." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 541-43. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n296.
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