SAGE Reference - Encyclopedia of Public Relations

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Marketing

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

When starting to write this chapter, a Google search of the word marketing generated more than 565,000,000 hits. No wonder many think marketing is complicated, confusing, and challenging. This entry is designed to help readers understand the nature of marketing in ...

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  Heath, R. L. (2013). Marketing. In Encyclopedia of public relations (Vol. 1, pp. 537-538). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n293
  
  Heath, Robert L. "Marketing." In Encyclopedia of Public Relations, edited by Heath, Robert L., 537-38. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n293.
  
  Heath, R. L. 2013. Marketing. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 537-538 Available at: <https://dx.doi.org/10.4135/9781452276236.n293> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Marketing." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 537-38. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n293.
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