SAGE Reference - Encyclopedia of Public Relations

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Logo

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

A logo is a graphic element that symbolizes an organization, product, or service, and a logotype is a typeface rendering of the name of the organization, product, or service. A logo must be representative of the organization, reflecting ...

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  Heath, R. L. (2013). Logo. In Encyclopedia of public relations (Vol. 1, pp. 523-524). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n287
  
  Heath, Robert L. "Logo." In Encyclopedia of Public Relations, edited by Heath, Robert L., 523-24. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n287.
  
  Heath, R. L. 2013. Logo. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 523-524 Available at: <https://dx.doi.org/10.4135/9781452276236.n287> [Accessed 27 May 2022].
  
  Heath, Robert L. "Logo." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 523-24. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n287.
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