• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Audience Monitoring

Audience monitoring originated to serve advertising and market analysis of radio and television programming. Public relations firms use it to gather public sentiment on an organization's reputation, and government agencies monitor during emergencies. During the 1930 to 1940s, audience ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles