SAGE Reference - Encyclopedia of Public Relations

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Involvement

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Involvement is a psychological concept used to explain people's motivation to attend to and process messages.

This construct traces its roots to the late 1940s in psychology; it flourished in the 1960s as a way to explain a variety of communication phenomena. ...

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  Heath, R. L. (2013). Involvement. In Encyclopedia of public relations (Vol. 1, pp. 487-491). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n271
  
  Heath, Robert L. "Involvement." In Encyclopedia of Public Relations, edited by Heath, Robert L., 487-91. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n271.
  
  Heath, R. L. 2013. Involvement. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 487-491 Available at: <https://dx.doi.org/10.4135/9781452276236.n271> [Accessed 4 Jul 2022].
  
  Heath, Robert L. "Involvement." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 487-91. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n271.
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