SAGE Reference - Encyclopedia of Public Relations

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Attribution Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Why do people say what they say and do what they do? What causes behavior? Such questions are common ones in the explanation of human experience and are at the root of attribution [Page 45]theory. Understanding causality and responsibility is pivotal in ...

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  Heath, R. L. (2013). Attribution theory. In Encyclopedia of public relations (Vol. 1, pp. 45-47). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n27
  
  Heath, Robert L. "Attribution Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 45-47. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n27.
  
  Heath, R. L. 2013. Attribution Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 45-47 Available at: <https://dx.doi.org/10.4135/9781452276236.n27> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Attribution Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 45-47. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n27.
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