• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Interview as a Communication Tool

Public relations professionals make use of media interviews to get the organization's message across and enhance its image. Such interviews can result because a spokesperson is invited to appear on a talk program or asked to respond to key questions in ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles