SAGE Reference - Encyclopedia of Public Relations

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Interactivity (Audience)

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Interactivity occurs when a receiver responds to a sender. Depending on the medium used, the level of interaction can take place in several contexts: one-to-one, one-to-many, or many-to-many. Audience interactivity is commonly associated with new media technologies but not ...

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  Heath, R. L. (2013). Interactivity (audience). In Encyclopedia of public relations (Vol. 1, pp. 462-462). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n259
  
  Heath, Robert L. "Interactivity (Audience)." In Encyclopedia of Public Relations, edited by Heath, Robert L., 462-462. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n259.
  
  Heath, R. L. 2013. Interactivity (Audience). In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 462 Available at: <https://dx.doi.org/10.4135/9781452276236.n259> [Accessed 20 Aug 2022].
  
  Heath, Robert L. "Interactivity (Audience)." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 462-462. SAGE Knowledge. 20 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n259.
  
  Heath, Robert L. (2013). Interactivity (audience) In:Interactivity (audience) Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:462-462. doi:10.4135/9781452276236.n259
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