SAGE Reference - Encyclopedia of Public Relations

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Information Integration Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Communication scholars and practitioners in public relations, marketing, consumer behavior, and public policy debates are interested in understanding attitude formation and change. To that end, information integration theory explains how information affects attitudes. ...

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  Heath, R. L. (2013). Information integration theory. In Encyclopedia of public relations (Vol. 1, pp. 451-452). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n253
  
  Heath, Robert L. "Information Integration Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 451-52. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n253.
  
  Heath, R. L. 2013. Information Integration Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 451-452 Available at: <https://dx.doi.org/10.4135/9781452276236.n253> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Information Integration Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 451-52. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n253.
  
  Heath, Robert L. (2013). Information integration theory In:Information integration theory Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:451-452. doi:10.4135/9781452276236.n253
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