Information Integration Theory

Communication scholars and practitioners in public relations, marketing, consumer behavior, and public policy debates are interested in understanding attitude formation and change. To that end, information integration theory explains how information affects attitudes. ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles