SAGE Reference - Encyclopedia of Public Relations

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Infomercial

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

An infomercial is a program-length television commercial designed to get around some problems inherent in the regular television advertising model. Among these problems is a viewer's understanding that an ad is just that. As such, viewers can resist and even reject ...

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  Heath, R. L. (2013). Infomercial. In Encyclopedia of public relations (Vol. 1, pp. 449-449). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n251
  
  Heath, Robert L. "Infomercial." In Encyclopedia of Public Relations, edited by Heath, Robert L., 449-449. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n251.
  
  Heath, R. L. 2013. Infomercial. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 449 Available at: <https://dx.doi.org/10.4135/9781452276236.n251> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Infomercial." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 449-449. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n251.
  
  Heath, Robert L. (2013). Infomercial In:Infomercial Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:449-449. doi:10.4135/9781452276236.n251
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