SAGE Reference - Encyclopedia of Public Relations

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Ideographs and Rhetorical Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:democracy; rhetorical theory

Ideographs are a particular type of symbolic form used in persuasive messages. Their power in communication results because they have ideological or mythic potential, making them a one-word (or few-word) summary or orientation toward the world. The power of ideographs is ...

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  Heath, R. L. (2013). Ideographs and rhetorical theory. In Encyclopedia of public relations (Vol. 1, pp. 434-434). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n243
  
  Heath, Robert L. "Ideographs and Rhetorical Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 434-434. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n243.
  
  Heath, R. L. 2013. Ideographs and Rhetorical Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 434 Available at: <https://dx.doi.org/10.4135/9781452276236.n243> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Ideographs and Rhetorical Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 434-434. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n243.
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