Ideographs and Rhetorical Theory

Ideographs are a particular type of symbolic form used in persuasive messages. Their power in communication results because they have ideological or mythic potential, making them a one-word (or few-word) summary or orientation toward the world. The power of ideographs is ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles