SAGE Reference - Encyclopedia of Public Relations

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Identity Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:identity; identity theories

Identity is a topic of interest in public relations scholarship. It is derived from research streams that position identity as a social construction that emerges through social interaction and that only exists in relationship to binaries.

This understanding of identity is rooted ...

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  Heath, R. L. (2013). Identity theory. In Encyclopedia of public relations (Vol. 1, pp. 432-433). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n242
  
  Heath, Robert L. "Identity Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 432-33. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n242.
  
  Heath, R. L. 2013. Identity Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 432-433 Available at: <https://dx.doi.org/10.4135/9781452276236.n242> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Identity Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 432-33. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n242.
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