• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Derived and shortened from the original word hypodermic, the term hype has varying definitions; however, most of them are negative. When referencing its formal denotative term in various online dictionaries, noun-based descriptions like “blatant or sensational promotion,” “a deception or ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles