SAGE Reference - Encyclopedia of Public Relations

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Gross Impressions

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Gross impressions are widely used in program evaluation to indicate the number of people potentially exposed to a media message. These numbers are based on circulation figures for print media and ratings figures for broadcast media. Gross impressions are calculated by ...

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  Heath, R. L. (2013). Gross impressions. In Encyclopedia of public relations (Vol. 1, pp. 407-407). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n228
  
  Heath, Robert L. "Gross Impressions." In Encyclopedia of Public Relations, edited by Heath, Robert L., 407-407. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n228.
  
  Heath, R. L. 2013. Gross Impressions. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 407 Available at: <https://dx.doi.org/10.4135/9781452276236.n228> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Gross Impressions." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 407-407. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n228.
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