SAGE Reference - Encyclopedia of Public Relations

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Goals

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Effective public relations should have a purpose. Each public relations action should be designed and intended to achieve something for the organization or person developing it. It is the pursuit of a purpose that makes public relations strategic. Goals can be ...

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  Heath, R. L. (2013). Goals. In Encyclopedia of public relations (Vol. 1, pp. 398-399). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n223
  
  Heath, Robert L. "Goals." In Encyclopedia of Public Relations, edited by Heath, Robert L., 398-99. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n223.
  
  Heath, R. L. 2013. Goals. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 398-399 Available at: <https://dx.doi.org/10.4135/9781452276236.n223> [Accessed 16 Aug 2022].
  
  Heath, Robert L. "Goals." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 398-99. SAGE Knowledge. 16 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n223.
  
  Heath, Robert L. (2013). Goals In:Goals Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:398-399. doi:10.4135/9781452276236.n223
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