SAGE Reference - Encyclopedia of Public Relations

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Game Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Game theory, introduced to the public relations literature in the 1980s, underpins a conflict-to-cooperation continuum used to classify communicators’ motives. Game theory inspired the reconceptualization of public relations’ normative two-way symmetrical practice model. Overall, ...

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  Heath, R. L. (2013). Game theory. In Encyclopedia of public relations (Vol. 1, pp. 381-382). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n211
  
  Heath, Robert L. "Game Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 381-82. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n211.
  
  Heath, R. L. 2013. Game Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 381-382 Available at: <https://dx.doi.org/10.4135/9781452276236.n211> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Game Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 381-82. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n211.
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