SAGE Reference - Encyclopedia of Public Relations

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Futurism and Trend Analysis

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Futurism in public relations refers to attempts to project trends through analysis of current or historical data for the purpose of strategic communication planning. Futures research focuses on developing methodologies for identifying and analyzing future trends for long-range ...

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  Heath, R. L. (2013). Futurism and trend analysis. In Encyclopedia of public relations (Vol. 1, pp. 379-380). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n210
  
  Heath, Robert L. "Futurism and Trend Analysis." In Encyclopedia of Public Relations, edited by Heath, Robert L., 379-80. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n210.
  
  Heath, R. L. 2013. Futurism and Trend Analysis. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 379-380 Available at: <https://dx.doi.org/10.4135/9781452276236.n210> [Accessed 23 May 2022].
  
  Heath, Robert L. "Futurism and Trend Analysis." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 379-80. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n210.
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