• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Functions of Public Relations

During the 20th century, public relations steadily evolved into a structured professional practice based on the development and refinement of specializations. Today, we think of these specialties as functions. A function is a unique service, program, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles