SAGE Reference - Encyclopedia of Public Relations

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Account Executive

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The term account executive (AE) refers to the practitioner within an agency or public relations firm who is responsible for day-to-day contact with a client or clients. As such, the AE is responsible for managing all agency-client initiatives, ...

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  Heath, R. L. (2013). Account executive. In Encyclopedia of public relations (Vol. 1, pp. 3-3). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n2
  
  Heath, Robert L. "Account Executive." In Encyclopedia of Public Relations, edited by Heath, Robert L., 3. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n2.
  
  Heath, R. L. 2013. Account Executive. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 3 Available at: <https://dx.doi.org/10.4135/9781452276236.n2> [Accessed 27 Jun 2022].
  
  Heath, Robert L. "Account Executive." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 3. SAGE Knowledge. 27 Jun 2022, doi: https://dx.doi.org/10.4135/9781452276236.n2.
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