SAGE Reference - Encyclopedia of Public Relations

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External Organizational Rhetoric

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:organizational rhetoric; rhetoric

Rhetoric offers practical advice as to how to establish credibility, how to construct logical arguments, and how to emotionally connect with an audience. Rhetoric also presents an epistemology that steers away from naïve realism to show how knowledge is generated and ...

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  Heath, R. L. (2013). External organizational rhetoric. In Encyclopedia of public relations (Vol. 1, pp. 332-332). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n181
  
  Heath, Robert L. "External Organizational Rhetoric." In Encyclopedia of Public Relations, edited by Heath, Robert L., 332-332. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n181.
  
  Heath, R. L. 2013. External Organizational Rhetoric. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 332 Available at: <https://dx.doi.org/10.4135/9781452276236.n181> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "External Organizational Rhetoric." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 332-332. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n181.
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