SAGE Reference - Encyclopedia of Public Relations

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Extended Parallel Process Model of Risk Communication

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Kim Witte's extended parallel process model (EPPM) of risk communication focuses on the effectiveness of fear appeals in persuasive communication efforts by suggesting that communicators must provide receivers with efficacy or the feeling they are able to achieve the desired results. ...

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  Heath, R. L. (2013). Extended parallel process model of risk communication. In Encyclopedia of public relations (Vol. 1, pp. 330-331). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n180
  
  Heath, Robert L. "Extended Parallel Process Model of Risk Communication." In Encyclopedia of Public Relations, edited by Heath, Robert L., 330-31. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n180.
  
  Heath, R. L. 2013. Extended Parallel Process Model of Risk Communication. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 330-331 Available at: <https://dx.doi.org/10.4135/9781452276236.n180> [Accessed 16 Aug 2022].
  
  Heath, Robert L. "Extended Parallel Process Model of Risk Communication." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 330-31. SAGE Knowledge. 16 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n180.
  
  Heath, Robert L. (2013). Extended parallel process model of risk communication In:Extended parallel process model of risk communication Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:330-331. doi:10.4135/9781452276236.n180
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