• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Extended Parallel Process Model of Risk Communication

Kim Witte's extended parallel process model (EPPM) of risk communication focuses on the effectiveness of fear appeals in persuasive communication efforts by suggesting that communicators must provide receivers with efficacy or the feeling they are able to achieve the desired results. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles