SAGE Reference - Encyclopedia of Public Relations

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Excellence Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Excellence theory explains how public relations as a management function can contribute to the planning and response processes necessary for organizational effectiveness. Excellence was the term adopted from management theory to represent the theoretical ...

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  Heath, R. L. (2013). Excellence theory. In Encyclopedia of public relations (Vol. 1, pp. 324-326). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n177
  
  Heath, Robert L. "Excellence Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 324-26. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n177.
  
  Heath, R. L. 2013. Excellence Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 324-326 Available at: <https://dx.doi.org/10.4135/9781452276236.n177> [Accessed 27 May 2022].
  
  Heath, Robert L. "Excellence Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 324-26. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n177.
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