SAGE Reference - Encyclopedia of Public Relations

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Event Management

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:event management; organizations; public relations

Event management, also known as special event planning, provides a valuable tool by which for-profit and nonprofit organizations specialize public relations campaigns. Event management is a means for achieving publicity and recognition for their organizations and establishing and ...

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  Heath, R. L. (2013). Event management. In Encyclopedia of public relations (Vol. 1, pp. 320-321). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n175
  
  Heath, Robert L. "Event Management." In Encyclopedia of Public Relations, edited by Heath, Robert L., 320-21. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n175.
  
  Heath, R. L. 2013. Event Management. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 320-321 Available at: <https://dx.doi.org/10.4135/9781452276236.n175> [Accessed 25 May 2022].
  
  Heath, Robert L. "Event Management." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 320-21. SAGE Knowledge. 25 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n175.
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