SAGE Reference - Encyclopedia of Public Relations

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Evaluative Research

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Evaluative research is a relatively new area of public relations, which provides tools to systematically measure the impact of public relations campaigns and strategies. The foundation of this discipline consists in the belief that the effectiveness of public relations is measurable. ...

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  Heath, R. L. (2013). Evaluative research. In Encyclopedia of public relations (Vol. 1, pp. 319-319). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n174
  
  Heath, Robert L. "Evaluative Research." In Encyclopedia of Public Relations, edited by Heath, Robert L., 319-319. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n174.
  
  Heath, R. L. 2013. Evaluative Research. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 319 Available at: <https://dx.doi.org/10.4135/9781452276236.n174> [Accessed 27 May 2022].
  
  Heath, Robert L. "Evaluative Research." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 319-319. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n174.
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