SAGE Reference - Encyclopedia of Public Relations

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Entertainment Industry Publicity/Promotion

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Public relations practitioners who work in entertainment-related industries and fields often specialize in publicity and promotion. Publicity is media coverage generated in newspapers, in magazines, on radio, on the Internet, and on television. In most cases, coverage is ...

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  Heath, R. L. (2013). Entertainment industry publicity/promotion. In Encyclopedia of public relations (Vol. 1, pp. 298-299). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n164
  
  Heath, Robert L. "Entertainment Industry Publicity/Promotion." In Encyclopedia of Public Relations, edited by Heath, Robert L., 298-99. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n164.
  
  Heath, R. L. 2013. Entertainment Industry Publicity/Promotion. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 298-299 Available at: <https://dx.doi.org/10.4135/9781452276236.n164> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Entertainment Industry Publicity/Promotion." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 298-99. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n164.
  
  Heath, Robert L. (2013). Entertainment industry publicity/promotion In:Entertainment industry publicity/promotion Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:298-299. doi:10.4135/9781452276236.n164
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