SAGE Reference - Encyclopedia of Public Relations

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Direct Mail/Direct Email

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Direct mail has long been a popular form of communicating with audiences and is today going increasingly online as direct email. It is reported that Benjamin Franklin used direct mail as early as 1744 to inform potential buyers of books he ...

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  Heath, R. L. (2013). Direct mail/direct email. In Encyclopedia of public relations (Vol. 1, pp. 263-263). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n141
  
  Heath, Robert L. "Direct Mail/Direct Email." In Encyclopedia of Public Relations, edited by Heath, Robert L., 263-263. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n141.
  
  Heath, R. L. 2013. Direct Mail/Direct Email. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 263 Available at: <https://dx.doi.org/10.4135/9781452276236.n141> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Direct Mail/Direct Email." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 263-263. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n141.
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