SAGE Reference - Encyclopedia of Public Relations

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Cultural Theory of Risk Communication

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Cultural theory of risk communication describes the risk communication process from an institutional and societal level. Whereas the mental models approach features elites (often scientists) as the interpreters of risk, which is then communicated to affected individuals, cultural ...

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  Heath, R. L. (2013). Cultural theory of risk communication. In Encyclopedia of public relations (Vol. 1, pp. 237-238). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n127
  
  Heath, Robert L. "Cultural Theory of Risk Communication." In Encyclopedia of Public Relations, edited by Heath, Robert L., 237-38. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n127.
  
  Heath, R. L. 2013. Cultural Theory of Risk Communication. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 237-238 Available at: <https://dx.doi.org/10.4135/9781452276236.n127> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Cultural Theory of Risk Communication." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 237-38. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n127.
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