SAGE Reference - Encyclopedia of Public Relations

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Corporate Branding

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:corporate branding; organizations

Corporate branding (sometimes referred to as corporate marketing) is defined as the application of typical branding constructs found in marketing to the entire organization, that is, the organization itself becomes the brand—the corporate brand. It has also been defined as the ...

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  Heath, R. L. (2013). Corporate branding. In Encyclopedia of public relations (Vol. 1, pp. 201-202). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n108
  
  Heath, Robert L. "Corporate Branding." In Encyclopedia of Public Relations, edited by Heath, Robert L., 201-2. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n108.
  
  Heath, R. L. 2013. Corporate Branding. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 201-202 Available at: <https://dx.doi.org/10.4135/9781452276236.n108> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Corporate Branding." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 201-2. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n108.
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