SAGE Reference - Encyclopedia of Public Relations

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Convergence and Public Relations

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Media convergence refers to several concurrent phenomena: the increasingly blurred boundaries between different media content and delivery formats, the ability to concentrate access to multiple communication technologies in a single device, and the concentration of ...

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  Heath, R. L. (2013). Convergence and public relations. In Encyclopedia of public relations (Vol. 1, pp. 193-193). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n103
  
  Heath, Robert L. "Convergence and Public Relations." In Encyclopedia of Public Relations, edited by Heath, Robert L., 193-193. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n103.
  
  Heath, R. L. 2013. Convergence and Public Relations. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 193 Available at: <https://dx.doi.org/10.4135/9781452276236.n103> [Accessed 23 May 2022].
  
  Heath, Robert L. "Convergence and Public Relations." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 193-193. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n103.
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