SAGE Reference - Encyclopedia of Public Relations

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Content Analysis

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:content analysis

Content analysis represents the blending of qualitative and quantitative research methodologies focusing on messages. It provides users with an ability to take the qualitative message and quantify it using percentages and frequency counts. Further, content analysis can be used ...

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  Heath, R. L. (2013). Content analysis. In Encyclopedia of public relations (Vol. 1, pp. 185-187). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n100
  
  Heath, Robert L. "Content Analysis." In Encyclopedia of Public Relations, edited by Heath, Robert L., 185-87. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n100.
  
  Heath, R. L. 2013. Content Analysis. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 185-187 Available at: <https://dx.doi.org/10.4135/9781452276236.n100> [Accessed 6 Jul 2022].
  
  Heath, Robert L. "Content Analysis." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 185-87. SAGE Knowledge. 6 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n100.
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