SAGE Reference - Encyclopedia of Public Relations

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Accommodation: Contingency Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Accommodation occurs when public relations practitioners through dialogue, negotiation, and compromise attempt to meet the needs of both their organization and a stakeholder group. Contingency theory defines pure accommodation as the polar opposite of ...

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  Heath, R. L. (2013). Accommodation: contingency theory. In Encyclopedia of public relations (Vol. 1, pp. 1-2). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n1
  
  Heath, Robert L. "Accommodation: Contingency Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 1-2. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n1.
  
  Heath, R. L. 2013. Accommodation: Contingency Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1-2 Available at: <https://dx.doi.org/10.4135/9781452276236.n1> [Accessed 27 May 2022].
  
  Heath, Robert L. "Accommodation: Contingency Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 1-2. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n1.
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