Advertising, Military-Sponsored

Over the past 40 years, the U.S. military has increasingly become focused on advertising, branding, and imaging. With the help of high-powered advertising agencies, it currently spends hundreds of millions of dollars each year creating stunning marketing campaigns. These campaigns rival, and in some cases exceed, the efforts of many Fortune 500 companies. The military hires top-tier advertising agencies such as McCann-Erikson (army), Campbell-Ewald (navy), GSD & M (air force), and J. Walter Thompson (Marine Corps). These agencies also serve clients like McDonald’s, Ford, Southwest Airlines, BMW, Disney, and Coca-Cola, to name a few. They help the military conduct market research and develop advertising campaigns to reach potential recruits. These advertising campaigns make use of all available media, including television, radio, print, the Internet, video ...