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Recruitment, Enlisted

Enlisted recruitment involves attracting interest from qualified recruits and converting that interest into enlistment contracts and then actual accessions to the various military services at Military Entrance Processing Stations. The primary age demographic for enlisted recruitment is 18 to 24 years. The primary measure of enlisted recruitment quality is the Armed Forces Qualification Test. This entry outlines the various strategies utilized in enlisted recruitment, highlights the increasingly important role of advertising to enlisted recruitment, discusses the growing importance of women and minorities to enlisted recruitment, and details the changes that have occurred to enlisted recruitment since the advent of the all-volunteer force (AVF).

Strategies

Military policymakers have multiple strategies available to them to accomplish enlisted recruitment. The main strategies for enlisted recruitment are utilizing recruiters, purchasing advertising, ...

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