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Stereotyping in Violent Media Content

  • By: Dana Mastro
  • In: Encyclopedia of Media Violence
  • Edited by: Matthew S. Eastin
  • Subject:Mass Communication, Aggression & Violence, Violence & Society

The prevalence and nature of depictions of race and ethnicity in violent media content have raised questions about both the ethics and impact of these images. The same can be said for media that intersect violence with gender stereotypes. Because media effects are (in part) a reflection of the specific features of media messages, understanding these images is critical. In an effort to determine the existence (or lack thereof) of stereotypes in violent media content, a growing (but limited) number of quantitative content analyses have been conducted.

Portrayals of African Americans

The lion’s share of the content analytic research on stereotypes in media has focused on depictions of Blacks. In contemporary primetime television programming, African Americans are portrayed at a rate equivalent to or above their proportion ...

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