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National Television Violence Study

  • By: W. James Potter
  • In: Encyclopedia of Media Violence
  • Edited by: Matthew S. Eastin
  • Subject:Mass Communication, Aggression & Violence, Violence & Society

The National Television Violence Study (NTVS) was a major investigation into violent content on U.S. television, the use of ratings and advisories, and the influence of public service messages about violence. Funded by the National Cable Television Association (NCTA) for $3.3 million, it began in the summer of 1994 and ran through 1998 with the publication of its third and final annual report. During that period, the project took place primarily on four university campuses and involved a dozen principal investigators, a score of advanced graduate students, more than 200 undergraduates as trained coders of television content, and more than 1,700 other people as participants in experiments and surveys.

Overview

In the early 1990s, public criticism of violence in the media spiked in response to several high-profile ...

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