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Media Rating Systems

  • By: Jordy F. Gosselt
  • In: Encyclopedia of Media Violence
  • Edited by: Matthew S. Eastin
  • Subject:Mass Communication, Aggression & Violence, Violence & Society

Media rating systems serve several goals. First, they inform children and caregivers about the potential harmfulness of audiovisual products for children below certain ages. Second, they help the entertainment industry comply with legal requirements protecting children from harmful media exposure. Third, they put into practice the notion of harmful media content, thus enabling authorities to determine whether the entertainment industry complies with such requirements. In addition to offering an overview of the organization and implementation of media rating systems worldwide and the factors that ensure a valid rating system, this entry discusses three factors that are relevant regarding the effectiveness of media ratings: (1) the acceptance of media ratings by the public, (2) the compliance and support by the (entertainment) industry, and (3) the potential ...

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